About Me – Profit Sense

About Us

About the Firm

How We Serve You

Profit Sense is a virtual bookkeeping, accounting, and CFO solution based out of Evansville, Indiana. Our firm was founded by Aaron Watson, who recognized that many business owners make gut decisions without data to support those decisions, often times resulting in lost value and opportunities. Aaron’s desire is to educate and empower other business owners around the world through actionable financial reporting. Profit Sense exists to help business owners make sense of their profit, and their business.

0 ⁺

Happy Clients

0 ⁺

Years Of Experience

Global network of accounting & finance professionals

Our Services

Bookkeeping

We provide you the information that explains what’s happening in your business and how to use this to make better decisions.

Consulting

We can review your books, identify errors and missed entries, create a fixed asset schedule, and many other things to keep you GAAP compliant.

CFO Services

For companies that need greater insights into their business, our goal is to help you with strategic planning for growth.

Find The Right Accounting Partner For Your Business

Profit Sense partners with business owners of a variety of sizes. We serve owners who need a set of actionable financial statements each month, as well as business owners with revenues ranging from $2-10M who need additional expertise and analysis to make good, data-driven decisions

Remote Environment

In a remote environment, we do our best to communicate timely, and often. We use name-brand technology tools to safeguard and protect your data.

Solutions for Companies of all sizes

We have clients of all sizes, and work for businesses that may be just starting out, or more mature companies that need greater reporting and advanced services.

Serving our Clients

We exist because we love people, business, and numbers. We want to make sure all business owners understand the importance of how accounting fits into their plans, and make sure that they understand what we do.

Have a question on how we can help with your project or idea? Let’s talk!

Our Team

Aaron Watson

Aaron began working at a young age, always driven to produce something of value. He began developing budgets for his household when he was 8 years old, encouraging savings habits, bartering and trading with the neighborhood kids, and scouting yard sales for hidden gems.
Aaron began his professional career upon graduating from high school. Starting in the banking industry, Aaron has served clients for over a decade through his work with developing personal financial budgets, lending solutions for personal and business clients, served as a licensed investment advisor, and now partners with clients who have a need for higher level business insights. Aaron has obtained a Bachelor of Science degree in Accounting, and continues his education through his goal of becoming a licensed Certified Public Accountant (CPA).
When not working, Aaron enjoys staying active, traveling, and developing his Spanish language skills