Profit Sense is a virtual bookkeeping, accounting, and CFO solution based out of Evansville, Indiana. Our firm was founded by Aaron Watson, who recognized that many business owners make gut decisions without data to support those decisions, often times resulting in lost value and opportunities. Aaron’s desire is to educate and empower other business owners around the world through actionable financial reporting. Profit Sense exists to help business owners make sense of their profit, and their business.
We provide you the information that explains what’s happening in your business and how to use this to make better decisions.
We can review your books, identify errors and missed entries, create a fixed asset schedule, and many other things to keep you GAAP compliant.
For companies that need greater insights into their business, our goal is to help you with strategic planning for growth.
Profit Sense partners with business owners of a variety of sizes. We serve owners who need a set of actionable financial statements each month, as well as business owners with revenues ranging from $2-10M who need additional expertise and analysis to make good, data-driven decisions
In a remote environment, we do our best to communicate timely, and often. We use name-brand technology tools to safeguard and protect your data.
We have clients of all sizes, and work for businesses that may be just starting out, or more mature companies that need greater reporting and advanced services.
We exist because we love people, business, and numbers. We want to make sure all business owners understand the importance of how accounting fits into their plans, and make sure that they understand what we do.
Bookkeeping
As a CPA with a busy practice, I often find myself overloaded with work. That's when I turned to Profit Sense for help. They've been fantastic partners, taking consultations accounting issues
Consulting
I can't thank Profit Sense enough for their consulting services. They reviewed our books, identified errors, and made sure everything was accurate and GAAP compliant.
HR Manager
Profit Sense's CFO services have been instrumental in helping our company plan for growth. Their strategic planning expertise and ability to handle special projects have been invaluable.
CFO Services
Profit Sense is a virtual bookkeeping, accounting, and CFO solution based out of Evansville, Indiana.
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Profit Sense has been a lifesaver for my business! They caught up our books when we were way behind, and now we have real-time visibility into our financials.